AI · Social media · Transparency

Look through
the feed.

Two machines now stand between you and the people you follow. One chooses what you see. The other, more and more, makes it. Glassify lets you see them both.

Move your cursor. The glass clears.Touch the glass. It clears.

Why glass

A window hides nothing. That is the whole point of a window.

We trust glass because it keeps nothing for itself. Light passes through and the view is left as it was. The systems behind a social feed could earn the same trust the same way. Let them work. Let them be useful. Let them be seen.

The feed, unglassed

One post. Everything it was not saying.

Scroll slowly. The pane wipes across a post and the hidden layer comes up, one fact at a time.

Maya Okafor@maya_runs · 2h

Finally ran a sub-20 5K this morning. The trick was ditching my old shoes. Link in bio for the pair that did it.

12.4K likes318 comments2.1K shares
  • Account: 61% of recent posts written by a model
  • Image: made by a model at 03:12. No run took place.
  • Link: paid placement by the shoe brand. Not disclosed.
  • Why you: you searched “knee pain running” on Tuesday.
  • Ranked for: minutes on app, nothing else.

Example post. The person and the brand are invented.

Three things we hold

Principles that fit on a pane of glass.

On seeing

Seeing comes before judging.

You cannot weigh what you cannot see. Before anyone argues about what belongs in a feed, they should be able to look at what is in it, and at why it is there.

On making

A made thing should name its maker.

A photograph admits a camera was present. A sentence written by a model should admit the same, in plain words, right where you read it.

On reasons

The reasons belong to the reader.

A feed has a reason for everything it shows, and every reason is about you. They are yours to read, to keep, and to refuse.

How the glass is made

Three layers, one pane.

Glassify sits between a feed and the person reading it. It adds nothing to the feed and takes nothing away. It only makes three things legible that were always there.

  • Top layer

    Audit

    What a feed is optimised for is a fact, and facts can be published. Glassify states the aim of every ranking it covers, in words, and records the day it changes.

  • Middle layer

    Reasons

    Each post arrives with its reason in one sentence a person can read. What you did that led here. What someone paid for. What the ranking wanted from you.

  • Base layer

    Provenance

    Every image, clip and line of text carries a record of how it came to be. Camera or model. Edited or whole. Signed by whoever made it. Where the record is missing, the glass says so, instead of guessing in silence.

On being seen

Nobody minds being shown things. People mind being handled. The difference is whether you can see the hand.

Who it is for

Readers first. Then everyone who agrees readers come first.

For people

A layer you add once. It travels with you from feed to feed and speaks only when there is something worth saying.

For platforms

A standard you adopt. The vocabulary is shared and the pane is open. The first feed to show its reasons will not be the last.

For researchers and regulators

A ledger you can read. Objectives, changes and provenance rates, published in the open and signed.

Early access

Be among the first to look.

Glassify opens in stages, to people before platforms. Write to us and we will reply when there is something to see.

One address, one purpose. Never sold. Never ranked.